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How to Collect First Party Data Through Email with AI
The digital marketing landscape is undergoing a seismic shift. As third-party cookie tracking crumbles under the weight of stricter privacy regulations, such as the General Data Protection Regulation (GDPR), a European Union regulation on information privacy in the European Union and the European Economic Area, and the California Consumer...
Is Your Email Marketing Strategy As Good As It Can Be?
Despite attempts by social media to take the crown, email marketing still reigns supreme as one of the most effective means for communicating to your clientele. Whether it’s because the tactics...
Association Event Follow-Up: 5 Top Strategies for Success
Leading up to your events, you likely invest significant time and resources into promoting these opportunities and encouraging members to register. After all, your success depends on how many...
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7 AI Email Strategies Publishers Must Know
Email marketing has long been a cornerstone for businesses to connect with their audience, foster relationships, and drive conversions. However, the advent of artificial intelligence (AI) is reshaping the digital landscape, ushering in new possibilities for...
How Videos in Email Newsletters Can Drive Engagement
Email marketing is one of many businesses' most cost-effective yet challenging strategies. While sending newsletters requires a minimal budget, crafting messages that drive clicks and engagement takes skill and creativity. With countless email newsletters hitting...
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HubSpot Newsletter Integration: How rasa.io Can Supercharge Your Existing Email Marketing Efforts
If you are already using HubSpot’s Marketing Hub, one of the world’s best-known marketing automation solutions for small businesses, you are already familiar with all of its great features. HubSpot allows users to send highly optimized and seamlessly designed marketing emails and newsletters...
Ready for more from your HubSpot newsletter?
There is no doubt that HubSpot’s marketing hub has some great tools for audience outreach. Still, when you combine those tools with more power, more content, and more flexibility, you will ultimately see more engagement with your audience. For example, HubSpot’s newsletter builder creates...
Using Engagement Data to Personalize Communications for rasa.io and HubSpot
In HubSpot, you can create lists based on virtually any of your contact data: titles, roles, and engagement with your website. By using rasa.io, the world’s only truly personalized email newsletter platform, you can add engagement with your newsletter to that list! With our new HubSpot...
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Join the other 12,000+ professionals who are getting weekly marketing insights from rasa.io and see what this whole smart newsletter thing is all about. Take a look at our newsletter archives.
Pushing Send the Podcast
[Podcast] Pushing Send Episode 48 – David & John Auten-Schneider
David & John Auten-Schneider How two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's David...
[Podcast] Pushing Send Episode 47 – Cody Sanchez
Cody Sanchez An investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching...
[Podcast] Pushing Send Episode 46 – Lisa Jones
Lisa Jones The founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing...
[Podcast] Pushing Send Episode 45 – Jen Capstraw
Jen Capstraw How one email marketer came to co-found a special organization called Women of Email. This is Jen Capstraw's story about Pushing...
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