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The Impact of AI Email Marketing
When I first dipped my toes into email newsletters, I thought they were just a fancy way to send out promotions and updates. But, oh, how wrong I was! As someone who’s navigated the ups and downs of digital marketing, I’ve come to appreciate newsletters as much more than just an email blast. They’ve evolved into a powerful tool that can...
Boost Your Earnings with rasa.io: A Guide to Our Affiliate Program
Looking for a way to monetize your blog, website, or social media presence? Consider joining rasa.io's affiliate program. If you're good at sharing your favorite finds on your blog, website, or...
How to Leverage Customer Intelligence with AI for Email Marketing
Email marketing has come a long way. It's no longer about mass blasts and crossed fingers. Now, marketers have various tools to create campaigns that connect with their target audience. The...
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What are email click bots? Is your click data in danger?
It seems simple: you put together an email campaign, send it out, and watch the click data pour in. You can count on the fact that the click data you are watching and analyzing (aggregate counts, percentages, WHO is clicking, heatmaps, etc.) is representative of a...
How to Personalize Email Campaigns with Behavioral Marketing
Unopened emails? Low engagement? High bounce rates? Are your clients going cold on you? It might be time to revamp your email marketing personalization and spark a connection with subscribers. In 2024, people expect personalized communication from businesses. And...
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HubSpot Newsletter Integration: How rasa.io Can Supercharge Your Existing Email Marketing Efforts
If you are already using HubSpot’s Marketing Hub, one of the world’s best-known marketing automation solutions for small businesses, you are already familiar with all of its great features. HubSpot allows users to send highly optimized and seamlessly designed marketing emails and newsletters...
Ready for more from your HubSpot newsletter?
There is no doubt that HubSpot’s marketing hub has some great tools for audience outreach. Still, when you combine those tools with more power, more content, and more flexibility, you will ultimately see more engagement with your audience. For example, HubSpot’s newsletter builder creates...
Using Engagement Data to Personalize Communications for rasa.io and HubSpot
In HubSpot, you can create lists based on virtually any of your contact data: titles, roles, and engagement with your website. By using rasa.io, the world’s only truly personalized email newsletter platform, you can add engagement with your newsletter to that list! With our new HubSpot...
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Join the other 12,000+ professionals who are getting weekly marketing insights from rasa.io and see what this whole smart newsletter thing is all about. Take a look at our newsletter archives.
Pushing Send the Podcast
[Podcast] Pushing Send Episode 48 – David & John Auten-Schneider
David & John Auten-Schneider How two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's David...
[Podcast] Pushing Send Episode 47 – Cody Sanchez
Cody Sanchez An investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching...
[Podcast] Pushing Send Episode 46 – Lisa Jones
Lisa Jones The founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing...
[Podcast] Pushing Send Episode 45 – Jen Capstraw
Jen Capstraw How one email marketer came to co-found a special organization called Women of Email. This is Jen Capstraw's story about Pushing...
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