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Is Your Email Marketing Strategy As Good As It Can Be?
Despite attempts by social media to take the crown, email marketing still reigns supreme as one of the most effective means for communicating to your clientele. Whether it’s because the tactics got better, or there's been a shift in user preferences, one thing is for sure: email marketing is making a huge impact in the business world once...
Association Event Follow-Up: 5 Top Strategies for Success
Leading up to your events, you likely invest significant time and resources into promoting these opportunities and encouraging members to register. After all, your success depends on how many...
7 AI Email Strategies Publishers Must Know
Email marketing has long been a cornerstone for businesses to connect with their audience, foster relationships, and drive conversions. However, the advent of artificial intelligence (AI) is...
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How Videos in Email Newsletters Can Drive Engagement
Email marketing is one of many businesses' most cost-effective yet challenging strategies. While sending newsletters requires a minimal budget, crafting messages that drive clicks and engagement takes skill and creativity. With countless email newsletters hitting...
The Ultimate Publisher’s Guide to Email Marketing Through Newsletters
Publishers who fail to embrace newsletters as part of their marketing strategy are stuck in the past. Email newsletters are old-school, but they remain indispensable for engaging audiences, driving traffic, and fostering brand loyalty. While social media platforms...
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HubSpot Newsletter Integration: How rasa.io Can Supercharge Your Existing Email Marketing Efforts
If you are already using HubSpot’s Marketing Hub, one of the world’s best-known marketing automation solutions for small businesses, you are already familiar with all of its great features. HubSpot allows users to send highly optimized and seamlessly designed marketing emails and newsletters...
Ready for more from your HubSpot newsletter?
There is no doubt that HubSpot’s marketing hub has some great tools for audience outreach. Still, when you combine those tools with more power, more content, and more flexibility, you will ultimately see more engagement with your audience. For example, HubSpot’s newsletter builder creates...
Using Engagement Data to Personalize Communications for rasa.io and HubSpot
In HubSpot, you can create lists based on virtually any of your contact data: titles, roles, and engagement with your website. By using rasa.io, the world’s only truly personalized email newsletter platform, you can add engagement with your newsletter to that list! With our new HubSpot...
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Join the other 12,000+ professionals who are getting weekly marketing insights from rasa.io and see what this whole smart newsletter thing is all about. Take a look at our newsletter archives.
Pushing Send the Podcast
[Podcast] Pushing Send Episode 40 – Amy Blaschka
Amy Blaschka How one contributor to Forbes and a social media ghost writer went about launching her own email newsletter despite a large...
[Podcast] Pushing Send Episode 39 – John Vuong
John Vuong How one local SEO agency owner thinks about email and how he developed his perspective on email strategy. This is John Vuong's story...
[Podcast] Pushing Send Episode 38 – Lauren Meyer
Lauren Meyer How one of the foremost experts on email deliverability breaks down this complex topic so we can understand and then take action on...
[Podcast] Pushing Send Episode 37 – Ryan Jenkins
Ryan Jenkins How one generational expert used email to grow his business. Plus what he's learned about generation Z and email. This is Ryan...
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