artificial intelligence

Oftentimes, businesses come to us not knowing where to begin when they want to implement new, innovative technologies. With the dawn of AI...

Are you losing your members’ attention because of your Engagement Gap? What is the Engagement Gap? The Engagement Gap is that extended time...

What is a BHAG? BHAG stands for Big, Hairy, Audacious Goal. It is a far-out, massive-scale aspiration an organization establishes to motivate the...

In the first part of this series, you explored the benefits of using experimentation to discover new solutions for old problems. In the second...

When it comes to professional development and networking, your members have lots of options. However, they’ll stick with you at renewal time and...

Every year, when an association member or their employer looks at your renewal invoice, the question crossing their mind is: “What have you done...

Customer data in the digital age is extremely valuable. As marketing technologies advance, more companies are harnessing the data to personalize...

We began working with the American Society for Microbiology (ASM) in early 2018. ASM set out to achieve three primary goals when beginning our...

Petra Coach provides a coaching service for companies interested in improving their growth rate, profitability, valuation and sustainability....

1 Automation: Optimize the Creative Process The tedious tasks that are a part of your everyday work life can often hinder your creativity....