The discomfort of change | June 11, 2020

Hi everyone,

Change–the real, world-altering kind–is uncomfortable. To those fighting for justice and change in our country: Keep going.

Last week, we dedicated what modest influence we have with this newsletter to sharing anti-racism resources. We recognize that this is lifelong work. Check out this Instagram post if you’re still unsure of where to start.

We’ve found email newsletters to be an excellent resource as we continue to listen, learn/unlearn and take action. Here are a few stand-outs.

  • 5 Ally Actions, a weekly newsletter with 5 actions to create a more inclusive work place.
  • Colorlines, a thought-provoking newsletter from Race Forward.
  • Story Matters, different perspectives presented in a beautifully designed newsletter.

More on email: Great writing requires discomfort. “Great, readable copy doesn’t happen on the first take. The first take is supposed to be ugly.” Email’s role in activism and a tool that lets you email elected officials in one click. Facebook is testing email marketing tools.

For a smile, a Twitter account that chronicles bookcase credibility.

Until next week!

Pushing Send – Episode 6 with Joanne Wiebe

rasa.io Blog

On today’s show, listeners will hear how a renowned copywriter teaches others to sell and promote with email. For Joanna, email is the direct path to revenue for every business, especially because it is a much cheaper and less time-consuming way of reaching your audience than many other mediums such as podcasting and blogging.

EP103: The Secrets of a Perfect Email Newsletter with Amith Nagarajan, Founder of rasa.io

Digital Marketer

Email newsletters have slyly made their comeback and now that everyone seems to have one, the question is—how do we make a newsletter that stands out from the crowd? In this episode, Amith Nagarajan, founder at rasa.io, explains why newsletters are so effective, how to be an active and empathetic ear towards your customers, and how to use your newsletter to build relationships and drive sales.

How to Stay Top of Mind with AI-Powered Email Newsletters [ON-DEMAND WEBINAR]

Marketing AI Institute

How are you creating value for prospects and customers—without selling to them? Engaging consumers with educational, inspirational content that matters to them is a great way to create meaningful connections. But how can you do so without adding hours of work to your plate? And, how will you reach them effectively?

Facebook Tests Email Marketing Tools for Business Pages

Search Engine Journal

Across the U.S. the economy is reopening, but what the new normal will look like is mostly unknown. Business owners are taking bold steps and making decisive decisions to determine what comes next for their company.

8 Amazing Newsletter Examples to Inspire Your Small Business

the blueprint

Email marketing is, without a doubt, one of the best ways to grow your business. According to most reports, email delivers an astounding 4,400% return on investment, meaning that you stand to make back 44 dollars for every dollar you spend.

How to Send Better Email Newsletters, Every Time

Customer Think

Email marketing is still one of the most effective ways to grow your business. Since most people check email as much as 20X a day, there’s no doubt that email campaigns are a smart marketing tactic. They’ll improve engagement with subscribers, expose your content to a broader audience, and even insulate you from Google algorithm changes and social media trends. With most people checking our email as much as 20X a day, ignoring email marketing seems like a bad idea.

Find Leads. Keep Leads. Convert Leads.

Cultivating relevancy through content.