Get More SalesLeadsCalls
from Your Email List
Stay in touch with your customers on a regular basis in a relevant way that isn’t salesy.
Give your audience more of what they want.
Keeping in touch when you don’t have anything to say
Maybe you ended up here because you know how important email marketing is, but when it comes to actually sending an email, you don’t know what to say.
Email is the best way to keep in touch with your customers, but finding the right tools, time, and inspiration can hold you back.
We’ve made it easy to send relevant content to your customers as often as you like. Our built in comprehensive Content Library is filled with high quality sources in countless fields. Easily construct your own newsletter with our tool in a matter of minutes.
Social media vs. email
Social media will always be a fickle friend to small businesses. You know you have to have it but what do you really gain from it? Sales? New customers? Not much of either.
The rules of social media are always changing. New algorithms, new trends, it becomes more saturated everyday.
But you own your email list and that will never change. You have direct access to the one inbox almost everybody uses. And now you can start sending your customers an email completely tailored to them.
Agency Pure is a marketing agency that had never sent email newsletters before implementing rasa.io.
“The idea of being able to connect with the people who matter most to us in a valuable and ongoing way was irresistible.” - Tarik S.
Marketing with a small team
Small businesses don’t have the luxury of a huge marketing team. But whether that team is a few people or only one, the work still has to get done.
Like many small business workers, you probably have to wear many hats at your job. There are never enough hours in a work day and that’s why it is critical to automate as much of your workload as you can.
Whether you have a lot to say or nothing at all – we can help you keep in touch with your customers in a regular (and not spammy) way.
Improve efficiency through Content Relationship Automation
We all share one common yet scarce resource: time.
When you choose to automate, you are choosing to liberate your team members from redundancy and free them up to build real connections.
Automation generates results because you can engage with a new level of frequency without having to spend more time, effort or money.
Growth for Small Businesses
Read our top articles on marketing strategy, content curation, and automation.
Why Your Startup Needs An Email Newsletter Now
Marketing isn't always a top priority in the pre-launch phase of a business startup. Your plate as a founder is beyond full. Your offering is still in development. People need to get to know you even when it's early. This is where starting an email newsletter can...
Notes from the pandemic: How to write powerful email that connects in trying times
Dan Oshinky’s instinct was to use humor to talk to his email audience about the novel coronavirus that was sickening thousands and starting to shut down U.S. sports leagues, businesses and schools in March 2020. He knew it was the wrong direction as soon as he started...
How email helped Entrepreneurs On Fire hit 1 million monthly downloads
John Lee Dumas knew he needed to know more about the people who were listening to his business podcast when he started Entrepreneurs On Fire in 2012. So, he turned to email. The decision to start an email newsletter was one of his earliest, well before most of his...
Why being consistent is the best thing you can do for your email newsletter
There are a lot of factors that go into making a well-read email newsletter, including a catchy subject line, a thoughtful intro and useful content. The most important ingredient? Consistency, says ecommerce consultant Kurt Elster. Elster noted the best email...
Why you need to rethink your approach to welcome emails
Dan Oshinsky thought marketing the New Yorker was going to be a relatively straightforward gig when he joined its team in 2017. The magazine had close to a century of credibility and a national following. Its staff delivered a rich content mix, including original...
Marketer Bill Macaitis’ keys to writing short, sweet and highly-effective customer feedback emails
Asking for customer feedback over email is the marketing equivalent of walking a tightrope. You want to be clear on what you’re asking for, but also direct. You want to get as much info as possible without overwhelming the reader. Bill Macaitis, who has led marketing...