Artificial Intelligence for Associations: Is It Worth the Hype?

Originally posted on the American Society of Association Executives website. To prepare for the future, associations should embrace the possibilities of artificial intelligence. Here’s a primer on what AI can do for your organization. Barely a day goes by without...

The Internet Isn’t Engaging Anymore

While starting to write this, I caught myself cycling. Jumping quickly from Facebook to Twitter to my email to my phone and then Snapchat and so on. This happens all the time; there’s so much noise out there pulling my attention away from everything else. That same...

Repetition Isn’t Keeping Your Members Interested

Memory is based on Repetition. By repeated exposure to an idea, we strengthen the memory that is associated with it. If one does not semi-frequently repeat it, it will become forgotten. Repetition is the building block of school and of advertisement. However, despite...