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How to Engage Association Members in the Digital Age
Recent research on association membership recruitment has found that email has surpassed events and in-person meetings as the most used member recruitment channel, with 67% of associations using events to recruit members and 82% using email. Plus, social media is hot on events’ heels at 65%, and when it comes to general digital engagement,...
How to Use Testimonials in Your Nonprofit Email Campaign
Have you ever opened an email and felt connected because it featured a real person and their story? If you’re a parent and see children who need a meal, it will draw you to the mission. Or, maybe...
4 Unique Ways to Personalize Communications Using AI
Consider this: An association for environmental professionals tests a new strategy when it sends its quarterly newsletter. Each recipient received a version of the email that felt tailored just...
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4 Tips for Implementing New Association Technology
Is your association being held back by outdated systems, siloed data, or clunky member experiences? You're not alone! Many organizations struggle to move away from legacy technology, resulting in frustrated staff, disengaged members, and missed growth...
4 Types of Content to Include in Your Volunteer Newsletter
Whether they’re helping to run events, assisting with administrative tasks, or acting as ambassadors for your association, volunteers can make many of your operations more effective. However, a strong volunteer engagement strategy is critical to keeping these...
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Join the other 12,000+ professionals who are getting weekly marketing insights from rasa.io and see what this whole smart newsletter thing is all about.
7 Types of Event Marketing Content to Boost Registrations
If your association wants to increase event registrations, simply sharing the logistics isn't...
HubSpot Just Made ChatGPT Actually Useful for CRM Analysis
Let me state for the record: I've been waiting for an integration like this for months. HubSpot...
4 Elements of an Effective Marketing Email Template
You know that feeling when you open your inbox in the morning and see a deluge of unread...
Re-Engaging Lost Members: What You Need to Know + 4 Tips
Associations and other membership organizations often focus on recruitment — and for good...
5 Member Touchpoints for Improving the Member Experience
Every interaction with a member—whether it’s a welcome email, a renewal notice, or a...
Mastering the Member Recruitment Process: 5 Strategies
For growing associations, a “good enough” approach often won’t get you very far with...
3 Must-Have AI Tactics for Leaders in the Association Space
The rapid evolution of artificial intelligence (AI) offers transformative opportunities for...
Feathr vs. rasa.io: A Deep Dive Comparison
Read more of our newsletter tool comparisons here. Email marketing continues to be a...
6 Tips to Optimize Your Nonprofit’s Email Subject Lines
Imagine you receive two emails in your inbox simultaneously, both from nonprofits you’ve...
Aviation, Airlines, and Aerospace Newsletters Sent by rasa.io Customers
Welcome to our collection of rasa.io aviation, airlines, and aerospace newsletters! We've...
How to Optimize Your Email Newsletter Landing Page for Maximum Subscriber Growth
If you want to grow your subscriber base, your newsletter landing page is a crucial tool. But...
Top 8 Email Newsletter Trends for 2025
Email newsletters are among the most reliable tools for reaching and engaging audiences. As...
Color Psychology in Email Marketing: A Quick Explainer
When people see a product, they make up their minds about it quickly. In fact, researchers have...
How to Collect First Party Data Through Email with AI
The digital marketing landscape is undergoing a seismic shift. As third-party cookie tracking...
Is Your Email Marketing Strategy As Good As It Can Be?
Despite attempts by social media to take the crown, email marketing still reigns supreme as one...
Association Event Follow-Up: 5 Top Strategies for Success
Leading up to your events, you likely invest significant time and resources into promoting...
7 AI Email Strategies Publishers Must Know
Email marketing has long been a cornerstone for businesses to connect with their audience,...
How Videos in Email Newsletters Can Drive Engagement
Email marketing is one of many businesses' most cost-effective yet challenging strategies....
The Ultimate Publisher’s Guide to Email Marketing Through Newsletters
Publishers who fail to embrace newsletters as part of their marketing strategy are stuck in the...
What Is Content Personalization?
I still cringe thinking about my early campaigns. I used to blast the same email to our entire...
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HubSpot Just Made ChatGPT Actually Useful for CRM Analysis
Let me state for the record: I've been waiting for an integration like this for months. HubSpot recently launched the first CRM deep research connector with ChatGPT, and for once, an AI integration that actually delivers on its promise. Here's what's different: instead of ChatGPT giving you...
HubSpot Newsletter Integration: How rasa.io Can Supercharge Your Existing Email Marketing Efforts
If you are already using HubSpot’s Marketing Hub, one of the world’s best-known marketing automation solutions for small businesses, you are already familiar with all of its great features. HubSpot allows users to send highly optimized and seamlessly designed marketing emails and newsletters...
Ready for more from your HubSpot newsletter?
There is no doubt that HubSpot’s marketing hub has some great tools for audience outreach. Still, when you combine those tools with more power, more content, and more flexibility, you will ultimately see more engagement with your audience. For example, HubSpot’s newsletter builder creates...
Never miss another post!
Join the other 12,000+ professionals who are getting weekly marketing insights from rasa.io and see what this whole smart newsletter thing is all about. Take a look at our newsletter archives.
Feathr vs. rasa.io: A Deep Dive Comparison
Read more of our newsletter tool comparisons here. Email marketing continues to be a cornerstone of effective communication for associations and organizations, helping to build stronger connections, engage members, and drive action. With innovative platforms like...
rasa.io vs. Bulletin Media: A Head-to-Head Evaluation
Read more of our newsletter tool comparisons here. In today's ever-evolving digital landscape, email newsletters remain a powerful tool for fostering audience engagement and delivering valuable content. However, with many platforms promising to streamline your...
rasa.io vs. Adestra: A Comprehensive Comparison
Read more of our newsletter tool comparisons here. Email marketing remains a cornerstone for engaging audiences and delivering valuable content even as the digital landscape evolves. However, given the many options available, choosing the right email marketing...
Choosing the Right Newsletter Engagement Platform: rasa.io vs. Daily.ai (formerly known as Futurescope)
Read more of our newsletter tool comparisons here. As the digital landscape evolves, organizations and associations must consistently seek new and innovative ways to connect with their target audiences. No matter how rapidly technology advances, one thing remains...
rasa.io vs. Publicate: A Detailed Comparison
Read more of our newsletter tool comparisons here. Email newsletters are crucial for any individual or business looking to engage their audience, generate revenue, and establish a brand identity. However, with countless options available on the market, it can be...
rasa.io vs. Substack: Choosing The Right Newsletter For You
Read more of our newsletter tool comparisons here. Email newsletters have become one of the most popular and effective ways for individuals, businesses, and associations to engage with their audiences. While many newsletter software solutions exist to meet your...
beehiiv vs. rasa.io: A Comparison
Read more of our newsletter tool comparisons here. From content creators and influencers to businesses and associations, email newsletters are an essential tool for brand marketing, audience engagement, and revenue generation. No one is more aware of their inherent...
Smart Newsletter™ Comparison: smore vs. rasa.io
Read more of our newsletter tool comparisons here. No matter what type of organization you represent, email newsletters can help you stay connected to your members. At rasa.io, we recognize that newsletters play an essential role in keeping audiences engaged...
Higher Logic’s Smart Newsletter vs. rasa.io: A Comparison
Read more of our newsletter tool comparisons here. Email newsletters are an essential part of a successful overall digital marketing strategy. At rasa.io, we know this better than anyone else because newsletters are what we do. For years, we have helped countless...
Content Curation for Newsletters Comparison: CaboodleAI vs. rasa.io
Read more of our newsletter tool comparisons here. Quality content curation is the essence of successful email newsletter campaigns for businesses and organizations. Your subscribers indeed want regular information about you, or else they wouldn't have subscribed...
Pushing Send the Podcast
[Podcast] Pushing Send Episode 36 – Franz Sauerstein
Franz Sauerstein How one e-commerce consultant from Germany experimented with email marketing, then used what he learned to help his clients...
[Podcast] Pushing Send Episode 35 – Kim Jimenez
Kim Jimenez How a digital marketing strategist and educator who works with online creators to build their businesses. This is Kim Jimenez's story...
[Podcast] Pushing Send Episode 34 – John Meese
John Meese How a serial entrepreneur, new author and the recent dean of PlatformUniversity.com got started with and uses email. This is John...
[Podcast] Pushing Send Episode 33 – Tamsen Webster
Tamsen Webster How a messaging and presentation strategist infuses her weekly newsletter with the ideas she shares as a communication thought...