Matt Moscona on ESPN Radio

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Content Relationship Automation: Be More Human With AI Marketing

Content Relationship Automation: Be More Human With AI Marketing

Content Relationship Automation (CRA) blends curation, personalization, and distribution of content in order to grow relationships between brands and their audiences. At rasa.io, our belief is that conversations between brands and their audiences need to be rooted in...

Think your email click data is straightforward? Think again.

Think your email click data is straightforward? Think again.

It seems simple: you put together an email campaign, send it out, and watch the click data pour in. You can count on the fact that the click data you are watching and analyzing (aggregate counts, percentages, WHO is clicking, heatmaps, etc.) is representative of a...