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How to Optimize Your Email Newsletter Landing Page for Maximum Subscriber Growth
If you want to grow your subscriber base, your newsletter landing page is a crucial tool. But what if visitor numbers aren’t translating into signups? If the landing page isn’t encouraging people to stay, it simply isn’t fit for purpose. Organizations might think...
Top 8 Email Newsletter Trends for 2025
Email newsletters are among the most reliable tools for reaching and engaging audiences. As digital communication evolves, businesses are leveraging newsletters in innovative ways, redefining success in email marketing. In 2025, trends such as AI,...
Color Psychology in Email Marketing: A Quick Explainer
When people see a product, they make up their minds about it quickly. In fact, researchers have found that consumers actually tend to need very little information to determine their opinions about people, products, and brands. Since many assessments are formed in...
How to Collect First Party Data Through Email with AI
The digital marketing landscape is undergoing a seismic shift. As third-party cookie tracking crumbles under the weight of stricter privacy regulations, such as the General Data Protection Regulation (GDPR), a European Union regulation on information privacy in the...
Is Your Email Marketing Strategy As Good As It Can Be?
Despite attempts by social media to take the crown, email marketing still reigns supreme as one of the most effective means for communicating to your clientele. Whether it’s because the tactics got better, or there's been a shift in user preferences, one thing is...
Association Event Follow-Up: 5 Top Strategies for Success
Leading up to your events, you likely invest significant time and resources into promoting these opportunities and encouraging members to register. After all, your success depends on how many people sign up and show up to support your organization. However, your...
7 AI Email Strategies Publishers Must Know
Email marketing has long been a cornerstone for businesses to connect with their audience, foster relationships, and drive conversions. However, the advent of artificial intelligence (AI) is reshaping the digital landscape, ushering in new possibilities for...
How Videos in Email Newsletters Can Drive Engagement
Email marketing is one of many businesses' most cost-effective yet challenging strategies. While sending newsletters requires a minimal budget, crafting messages that drive clicks and engagement takes skill and creativity. With countless email newsletters hitting...
The Ultimate Publisher’s Guide to Email Marketing Through Newsletters
Publishers who fail to embrace newsletters as part of their marketing strategy are stuck in the past. Email newsletters are old-school, but they remain indispensable for engaging audiences, driving traffic, and fostering brand loyalty. While social media platforms...
What Is Content Personalization?
I still cringe thinking about my early campaigns. I used to blast the same email to our entire subscriber list of 50,000 people, convinced everyone would be interested if our product were good enough. The results? Dismal open rates, a growing number of...