Using Engagement Data to Personalize Communications for rasa.io and HubSpot
In HubSpot, you can create lists based on virtually any of your contact data: titles, roles, and engagement with your website. By using rasa.io, the world’s only truly personalized email newsletter platform, you can add engagement with your newsletter to that list!...
Per My Last Email Meme… and Other Phrases That Will Get You Into Trouble at Work
Throughout every industry and every level of employment, there’s one thing that connects us all as working professionals: passive-aggressive emails. If you’ve been working long enough, you’ve probably sent one and you’ve probably received one, and we’d like to...
Why the New Apple Privacy Features are a Win for Good Email Newsletters
Just this month, on June 7, 2021, Apple Mail announced front-page, jaw-dropping news for email marketers and newsletter creators. The email application that makes up 93.5% of all mobile email opens and 58.4% of all desktop opens is rolling out their new Apple...
Email Like a Boss: A How-To Guide for Working Professionals
The way you email says a lot about you. It tells people about your communication skills and grammar knowledge and also presents a virtual version of who you are and who you aim to be. Whether you’re fresh out of high school and new to the game or you’re a seasoned...
How to Host Virtual Meetings in a Time of Screen Fatigue
Meetings are a crucial aspect of the work your association does and likely a primary source of revenue. Annual meetings, trade shows and expos are where you showcase your leadership and value. For members, they’re an opportunity to network and learn. For industry...
3 Questions Referral-Ready Real Estate Agents Always Ask
Achieving success in real estate is tough without a strong referral game. Many real estate agents recognize the value of referral business, but fail to position themselves for intentional and repeatable referral success. As a real estate agent, your goal is to be...
Why you need to rethink your approach to welcome emails
Dan Oshinsky thought marketing the New Yorker was going to be a relatively straightforward gig when he joined its team in 2017. The magazine had close to a century of credibility and a national following. Its staff delivered a rich content mix, including original...
Ryan Farrell of LinkedSelling shares tips for launching a high-impact email marketing campaign
It’s better to give than it is to receive. That’s especially true for email marketers, says Ryan Farrell, marketing strategist for LinkedSelling, a leading marketing consultant for companies on LinkedIn. LinkedSelling sends roughly 3.5 million emails a month. At...
How an Email Newsletter Can Recharge Your Marketing Agency’s Outreach
What do you do, exactly? If you own or work for a marketing agency, chances are you’ve had to field that question a handful of times. Most people get the basics of marketing work, but, when it comes to the range of services and areas of focus of your agency, it is...
Every Email Newsletter Software Tool Marketers Should Know in 2022
Email newsletters remain a key part of an effective online marketing strategy in 2022. There are nearly 4 billion email users worldwide and that number continues to climb. Fortunately, there is a range of email newsletter tools available to help you tap into that...
Content Curation: Everything You Need to Know to Curate the Right Way
Every strong content marketing strategy includes a plan for gathering and sharing curated content. How can your brand deliver quality content curation on a consistent basis? Let’s walk through the basics.What is content curation? Content curation is the process of...
14 Content Curation Tools Every Marketer Should Know
Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. Fortunately, marketers have access to a...
Shelter in Place: How to Manage Your Suddenly Remote Team
Like trains, people often chug along each day, settling into their workplace routines in almost-automated ways. However, when the unexpected takes place, it can toss a wrench into everyone’s routine. When a natural disaster, severe weather or pandemic strikes, you...
Looking to boost revenue? Time to invest in your email newsletter
When it comes to boosting revenue, investing in an email newsletter may not be one of the first things that comes to mind for your small business. But it should be, and here’s why. A quality email newsletter is a link to the customers you’ve already earned. We...
How to Growth Hack Your Email Subscriber List
In 2010, the term “growth hacking” was coined by Sean Ellis, founder and CEO of GrowthHackers. Growth hacking is a broad term that refers to practices that solely focus on growing. When people first started using it, it related to businesses, specifically...
What is Your Newsletter’s Love Language?
Here's how you can incorporate Gary Chapman's Five Love Languages into your newsletter so you can really show your subscribers some love. 1. Acts of Service: Show your readers how much you care by providing information on upcoming conferences, webinars, and events...
Email Success Starts with a Clean Subscriber List
Nowadays, you can’t be too careful with who you communicate with online. This can be especially troublesome when you want to share exciting and resourceful information about your company and products. Way back when, before the CAN-SPAM Act of 2003, we were able to...
Email Benefits Guide: Four Email Newsletter Investments that Payoff
Let’s be honest, sending a company newsletter is a lot of work. You've got to manage the scheduling, provide good graphics and imagery, meet a specified length of copy, strategize your in-depth keyword use, and the list goes on. But is all the work worth it? Short...
Supporting Entrepreneurs: AI Keeps The Idea Village Community in the Know
At rasa.io, we do our best to tie our daily work to our mission to better inform the world. We also recognize the significance of the role we play in supporting our customers in achieving their missions and greater overall purposes.Helping to engage communities one...