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We make email marketing easy.
How Long Should an Email Newsletter Be?
If you’ve ever put together an email newsletter, chances are you’ve struggled with the age-old question, “How long should an email newsletter be?” Of course, the definitive answer is that an email newsletter should be as long as necessary, but the ideal length will...
Customer Experience Marketing And The Impact of AI
In today's fiercely competitive online landscape, offering quality products or services isn't enough. Clients crave personalized interactions, consistent messaging, and a seamless digital experience. That's where customer experience (CX) marketing takes center...
rasa.io and ACC Win the 2024 Gold Circle Award for Newsletter Excellence
We are thrilled to announce that rasa.io, alongside Association of Corporate Counsel’s Corporate Counsel Now, has been honored with the American Society of Association Executives (ASAE) 2024 Gold Circle Award in the E-newsletter category. This prestigious award...
Society of Actuaries (SOA): How rasa.io Empowers 31,000 Actuaries In Over 100 Countries
For over a century, the Society of Actuaries (SOA) has been the leading global professional organization for actuaries, with over 31,000 members and 36,000 candidates spanning more than 100 countries. The SOA empowers actuaries to be leaders in measuring and...
The Power of AI Personalization: 13 Ways AI Creates Experiences That Matter
Attention is a precious commodity these days. Consumers are constantly bombarded with content, ads, and choices, and they increasingly crave personalized experiences tailored to their specific needs and interests. As a result, personalization, the art of creating a...
Click-Through-Rate vs. Click-to-Open Rate: 4 Ways They Differ
Whether you’re creating an email campaign to send out an email newsletter or promote your new webinar, every email marketing campaign aims to get clicks. We’re talking about good, solid, beneficial clicks from users who are engaged with whatever you’re offering....
Choosing the Right Newsletter Engagement Platform: rasa.io vs. Daily.ai (formerly known as Futurescope)
Read more of our newsletter tool comparisons here. As the digital landscape evolves, organizations and associations must consistently seek new and innovative ways to connect with their target audiences. No matter how rapidly technology advances, one thing remains...
What is Content Intelligence? (A 2024 Guide)
Let’s face it, in the vast ocean of online content, sailing through the waves of mediocrity can be a daunting challenge. We all know that exceptional content is the key to attracting your target audience. But in 2024, the demand for excellence will reach new...
AMA Case Study: Marketers Using AI-Powered Newsletters
All of us at rasa.io are particularly excited to share the results associated with the adoption of the rasa.io AI-powered newsletter platform by the American Marketing Association, which provides a community for marketers across the globe.[dsm_card_carousel...
Celebrating Excellence: ASAE and rasa.io Wins The 2024 Gold Trendy Award
In the heart of the association industry's most anticipated gathering, rasa.io and ASAE shine brightly, capturing the highly coveted Gold Trendy Award for Best Daily Communication at the recent Salute to Association Excellence 2024 conference. This prestigious...