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Re-Engaging Lost Members: What You Need to Know + 4 Tips
Associations and other membership organizations often focus on recruitment — and for good reason. Acquiring a new member is exciting and rewarding because it represents growth, trust, and fresh perspectives. The real challenge is keeping those members engaged over...
5 Member Touchpoints for Improving the Member Experience
Every interaction with a member—whether it’s a welcome email, a renewal notice, or a newsletter—is a touchpoint that shapes their overall experience with your organization. These moments may seem small on their own, but together, they form the foundation of your...
Mastering the Member Recruitment Process: 5 Strategies
For growing associations, a “good enough” approach often won’t get you very far with recruitment. Trade and professional associations have to keep up with changing trends in their industries, meaning what causes members to join your organization one day might...
3 Must-Have AI Tactics for Leaders in the Association Space
The rapid evolution of artificial intelligence (AI) offers transformative opportunities for marketing leaders in the association space. From improving engagement to driving revenue and streamlining operations, AI tools empower associations to maximize their impact....
Feathr vs. rasa.io: A Deep Dive Comparison
Read more of our newsletter tool comparisons here. Email marketing continues to be a cornerstone of effective communication for associations and organizations, helping to build stronger connections, engage members, and drive action. With innovative platforms like...
6 Tips to Optimize Your Nonprofit’s Email Subject Lines
Imagine you receive two emails in your inbox simultaneously, both from nonprofits you’ve supported for several years. Their subject lines are as follows: Subject Line #1: Help Us By Donating to Our Nonprofit Subject Line #2: Sam, you can make a difference today!...
Aviation, Airlines, and Aerospace Newsletters Sent by rasa.io Customers
Welcome to our collection of rasa.io aviation, airlines, and aerospace newsletters! We've gathered a series of example newsletters for you to see who is sending rasa.io newsletters in your industry. Whether you want to keep your audience or members in the loop...
How to Optimize Your Email Newsletter Landing Page for Maximum Subscriber Growth
If you want to grow your subscriber base, your newsletter landing page is a crucial tool. But what if visitor numbers aren’t translating into signups? If the landing page isn’t encouraging people to stay, it simply isn’t fit for purpose. Organizations might think...
Top 8 Email Newsletter Trends for 2025
Email newsletters are among the most reliable tools for reaching and engaging audiences. As digital communication evolves, businesses are leveraging newsletters in innovative ways, redefining success in email marketing. In 2025, trends such as AI,...
Color Psychology in Email Marketing: A Quick Explainer
When people see a product, they make up their minds about it quickly. In fact, researchers have found that consumers actually tend to need very little information to determine their opinions about people, products, and brands. Since many assessments are formed in...