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What Serious AI Personalization Looks Like for Associations
Every association leader I talk to has "leverage AI" somewhere on their strategic plan. Boards are asking about it. Members expect it. The pressure to do something with AI is real. But here's the problem: most associations are implementing AI in ways...
How to Foster Trust with Your Members and Stakeholders
Learn how your association can build lasting trust with members through transparent communication, responsible financial management, and consistent value.
7 Tips to Write Conversion-Focused Nonprofit Email Content
Ultimately, emails are a tool to help your nonprofit drive action. Discover how you can craft emails that engage your supporters and boost conversions.
How to Engage Association Members in the Digital Age
Recent research on association membership recruitment has found that email has surpassed events and in-person meetings as the most used member recruitment channel, with 67% of associations using events to recruit members and 82% using email. Plus, social media is...
How to Use Testimonials in Your Nonprofit Email Campaign
Have you ever opened an email and felt connected because it featured a real person and their story? If you’re a parent and see children who need a meal, it will draw you to the mission. Or, maybe you love dogs and can resonate with a volunteer’s story of finding...
4 Unique Ways to Personalize Communications Using AI
Consider this: An association for environmental professionals tests a new strategy when it sends its quarterly newsletter. Each recipient received a version of the email that felt tailored just for them, with urban planners getting webinar invites on sustainable...
4 Tips for Implementing New Association Technology
Is your association being held back by outdated systems, siloed data, or clunky member experiences? You're not alone! Many organizations struggle to move away from legacy technology, resulting in frustrated staff, disengaged members, and missed growth...
4 Types of Content to Include in Your Volunteer Newsletter
Whether they’re helping to run events, assisting with administrative tasks, or acting as ambassadors for your association, volunteers can make many of your operations more effective. However, a strong volunteer engagement strategy is critical to keeping these...
7 Types of Event Marketing Content to Boost Registrations
If your association wants to increase event registrations, simply sharing the logistics isn't enough. Even if your association’s event has strong speakers, an ideal venue, and highly relevant sessions, it can struggle to attract attendees without compelling...
HubSpot Just Made ChatGPT Actually Useful for CRM Analysis
Let me state for the record: I've been waiting for an integration like this for months. HubSpot recently launched the first CRM deep research connector with ChatGPT, and for once, an AI integration that actually delivers on its promise. Here's what's different:...