More businesses are sharing curated content over email, blogs and social media to educate and connect with their audiences. The good news? The internet is an infinite pool of articles, videos and other useful content worth sharing. The bad news? The internet is an infinite pool of articles, videos and other useful content worth sharing.
How do you zero in on what matters? And is it possible to spread the work of finding good content across a team?
These are important questions. We like the answers the team over at UpContent is coming up with. UpContent is a tech startup out of Pittsburgh that’s focused on helping businesses build trust with their audiences specifically through content curation.
Using UpContent in tandem with rasa.io turns the dial on email newsletter personalization up to 11.
Their platform is designed to help you easily discover and share quality content that meets the interests of your audience. It also gives teams a way to share the work of curating content, addressing a big pain point for marketing departments juggling a wide range of tasks. (A special message to the one-person marketing “departments.” Your feelings are valid and we hear you.)
Why is rasa.io hype on UpContent? Here at rasa.io, we work hard to make better email newsletters. One big way our platform does that is by pulling curated content from blogs, social media feeds and other sources picked by the newsletter sender, and then using that content pool to build customized email newsletters. Each email newsletter sent through rasa.io has a consistent look and feel, but includes content tailored to each subscriber’s likes and interests. The result is a smarter, faster email newsletter.
Using UpContent in tandem with rasa.io turns the dial on personalization up to 11. The UpContent platform allows users to search for articles and other content by topic, select relevant items and add them to a curated list. The resulting content collection is filled only with articles you think your audience will find interesting. Users can also select where to share the content (for example, an email newsletter or social media or both), and make changes to the content summary and featured image.
One of our favorite features is the ability to export content collections curated in UpContent as RSS feeds. Guess what can be added as a content source on a rasa.io newsletter? You got it: RSS feeds.
Scott Rogerson, founder and CEO of UpContent, likens the combination of UpContent and rasa.io to a busy airport. Think of each plane as a piece of content. UpContent is the airline, making sure travelers get on board and the aircraft meets quality standards, and rasa.io is air traffic control directing each plane where it needs to go.
Before email newsletter customization, marketers were limited in what curated content they could send out to subscribers and where it went, Rogerson said. With rasa.io, the options are numerous, like a web of routes stemming from an international airport hub, he said.
“Now everyone can go wherever they want,” Rogerson said.
Think of each plane as a piece of content. UpContent is the airline, making sure travelers get on board and the aircraft meets quality standards, and rasa.io is air traffic control directing each plane where it needs to go.
How exactly do the two platforms connect? Each content collection in UpContent gets a URL link that corresponds to its RSS feed, which is what the rasa.io platform needs in order to add the feed as a content source. Copy the URL in UpContent then navigate rasa.io and select the menu options for adding an RSS feed as a content source. Paste the link in the prompt and you’re all set. The next email newsletter sent with rasa.io will pull content from your UpContent feed, populating your custom newsletters with content your team has hand-picked for your audience.
If you’re already using rasa.io, consider UpContent for the ease it brings to content curation. For UpContent users, rasa.io’s value-add is making sure the content you work hard to curate lands in front of the right people at the right time. If you’re new to both, adding these tools to your marketing kit puts you way ahead of the curve.
The bottom line is highly curated (read: personalized) email newsletters do a better job of connecting with people. Want to boost connections? Specialized tools like UpContent and rasa.io can help make that process easier and faster.