The real estate industry is one of the most dynamic sectors to work in. Therefore, with changing times, real estate agents have to evolve in their approaches to market themselves too. Real estate videography is an important part of any agent’s strategy.
Just like any other niche, real estate marketing is also adopting the online-first marketing approach, with social media as an epicenter of their focus.
Information retained from video message
Yes, photography and video both seem influential, but did you know that consumers retain 95 percent of information when conveyed via video message?
If you are a real estate agent, it is time to start making videos instead of writing dry social media posts and blogs. We’ve put together a detailed list of the types of videos you should focus on in 2021.
3 Types of Videos for Real Estate Agents
Here are three types of videos that every real estate agent could make.
Personalized Video Messages
Instead of sending lengthy emails, texts, and chat messages to the customers, try creating a video message. This will not only give you a chance to authentically portray your message to your clients but it’s also a way to showcase your personality and connect with them on a more personal level.
Social Media Posts and Stories
While people would not mind reading a one-liner update about upcoming events, open houses, etc. it would be great to create a short introductory video to pique their interest. You can offer them a sneak peek into what you will be covering in the event or a teaser about new properties available for sale and purchase. According to a survey, 78 percent of marketers claim that videos perform better than texts.
Videos for Website
Why not create a video listing instead of creating a text and image-based listing?
You can also use videos as a communication medium to speak directly with your clients and let them know why they should use your real estate services. You can create virtual tours of the different properties you represent, so your clients don’t even have to leave their homes to view a house.
Topics of Video Real Estate Agents Should Cover
Several types of videos can help real estate agents to offer value to their existing clientele and attract new ones.
The real reason people go on a house hunt is to find out how it would feel like to live in the property that has piqued their interest. Video tours can allow them to explore your real estate listings from the comfort of their homes.
You can now create a 360-degree video tour of the entire house, also known as a virtual tour. The final product allows your clients to get a feel for the house from the comfort of their laptops and mobile devices. They can easily view the property they are considering buying just by visiting your website.
Describing the Buying Process
Not many first time home buyers are fully aware of what the buying process entails.
- Create short, simple, and easy-to-understand tutorial videos for your clients to explain the entire home buying process in detail.
- Make graphics, photos and videos to explain the legal aspects of the buying process, also referred to as Escrow.
- Record video tutorials for property sellers to explain what to expect and how they can prepare to sell.
Creating a video series of virtual home tours and the surrounding neighborhood can be a very valuable asset. You can also create videos with neighborhood tours of the amenities in reach, such as banks, schools, hospitals, malls, parks, etc. This can make a huge difference to a busy client as video tours eliminate the need for physical visits and social distancing protocols.
Reviews and Interviews
People love to hear what your existing clients have to say about your services. Videos are ideal for showing real people praising you as a real estate agent and the services you offer. These video testimonials can be a powerful ally, and the best part is you can share these on your social media pages, website, YouTube channel, etc.
If you are a real estate agent who has not utilized the full potential of videos in the industry, it is still not too late. All you need is professional attire, a smile on your face, and a smartphone camera to shoot – you can be your own real estate videographer. High quality real estate videos are easy to create and share.
So what are you waiting for? The future (video marketing) awaits you.