The real estate industry is one of the most dynamic sectors to work in. And with changing times real estate agents have to evolve in their approaches to market themselves too.
Real estate videography is an important part of any agent’s strategy.
Just like any other niche, real estate marketing is adapting to the online-first marketing approach, with social media as an epicenter of their focus.
%
Information retained from video
Yes, photography and video both seem influential, but did you know that consumers retain 95 percent of information when conveyed via video message?
If you are a real estate agent, it’s time to start making videos instead of writing dry social media posts and blogs.
We’ve put together a detailed list of the types of videos you should focus on in 2021.
3 Types of Videos for Real Estate Agents
Here are three types of videos that every real estate agent should make.
Personalized Video Messages
Instead of sending lengthy emails, texts, and chat messages to the customers, try creating a video message. This will not only give you a chance to authentically portray your message to your clients but it’s also a way to showcase your personality and connect with them on a more personal level.
There are a number of easy-to-use video software options out there to help you create customized videos.
Check out this video made with VideoRemix ↓
Social Media Posts and Stories
Sure, people don’t mind reading a one-liner update about upcoming events, open houses, etc. (that’s most of the posts on social media).
But why not do something a little more interesting?
Create a short video of yourself to pique the interest of your followers. Or offer a sneak peek into what you’re working on this week. Or a teaser about a new property coming to market.
According to a survey, 78 percent of marketers claim that videos perform better than text.
Check out a few of these great real estate agent Instagram accounts ↓
Videos for Website
Videos are a great medium for real estate agents to show potential clients why they should use your services.
Recording a video of yourself might seem scary (and sure, we all hate the way our voices sound in recordings) but it’s not as hard as you might think! It doesn’t have to be long, it doesn’t have to be complicated, it just needs to show a bit of your personality and have some decent lighting.
Side note: If you have a team, make sure to include them in your videos. Having a group on camera may make you feel a little more comfortable!
Check out this great video by Anne-Marie Wurzel↓
Topics of Video Real Estate Agents Should Cover
Several types of videos can help real estate agents to offer value to their existing clientele and attract new ones.
Virtual Tours
The real reason people go on a house hunt is to find out how it would feel like to live in the property that has piqued their interest. Video tours can allow them to explore your real estate listings from the comfort of their homes.
If you plan to get your videos professionally shot, take a look at this video by North Group ↓
If you want to shoot the video yourself, take a look at these tips by Taylor Brown ↓
You can now create a 360-degree video tour of the entire house, also known as a virtual tour. The final product allows your clients to get a feel for the house from the comfort of their laptops and mobile devices. They can easily view the property they are considering buying just by visiting your website.
Check out this 360º video made with an ALLie camera ↓
Press play and then use the gray arrows to navigate around the scene.
Describing the Buying Process
Not many first-time homebuyers are fully aware of what the buying process entails.
Check out a few of our content ideas:
- Create short, simple, and easy-to-understand videos for your clients to explain the bits and pieces of the home buying process.
- Record video tutorials for property sellers to explain what to expect and how they can prepare to sell.
- Have some fun! Make videos that follow the online trends. People like the see the relatable side of you.
- Explain the finances: most people know very little about loans and taxes when it comes to buying a home.
Check out the Morse Team in Louisiana↓
They regularly film educational pieces like this one about property taxes. But they also share their outtakes!
Neighborhood Tours
Creating a video series of virtual home tours and the local neighborhood can be a very valuable asset.
Your neighborhood tours can highlight the amenities nearby, such as banks, schools, hospitals, malls, parks, etc. This can make a huge difference to a busy client as video tours eliminate the need for physical visits and social distancing protocols.
Show your buyers that their search led them to a home in a great community!
Reviews and Interviews
There’s nothing more convincing than a good review.
People love to hear what your existing clients have to say about your services. Video reviews showing real people praising you as a real estate agent and the services you offer can be a game-changer for someone on the fence. Testimonials can be a powerful ally, and the best part is you can share these videos on your social media pages, website, YouTube channel, etc.
Give your clients some ideas of what to talk about. You can give them a series of questions to answer or just provide them with a few ideas about how to talk about their experience with you.
The Takeaway
If you are a real estate agent who has not utilized the full potential of videos in the industry, it is still not too late.
All you need is some nice professional attire, a smile on your face, and a smartphone camera to shoot – you can be your own real estate videographer. High-quality real estate videos are easy to create and share.
So what are you waiting for? The future (video marketing) awaits you.
