Frequently Asked Questions
Technical Questions
Can you import and/or export the HTML newsletter layout?
Yes, you can import your own HTML newsletter layout. This is best for advanced users with coding experience.
Please keep in mind that customer support for HTML is only offered in Pro and Enterprise plans.
Can you insert html into a standard rasa.io newsletter template? (Display an ad, write a custom message, etc.)
You sure can. All of our templates include the option to add your own HTML blocks as well as options for static banner and square images (often used for promotions/ads), and text blocks.
Do I need a domain email address to send emails?
You do not need your own domain to send your newsletter from rasa.io although we do highly recommend authenticating your domain to send from if you have one.
What is DMARC and DKIM?
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol crucial for enhancing security by preventing email spoofing and phishing attacks. It acts as a guardian for your email, ensuring the authenticity of your sender domain.
Setting up a DMARC policy is essential for maintaining brand reputation, securing email communications, and reducing the risk of email fraud.
DKIM (DomainKeys Identified Mail) is an email authentication method that uses a digital signature to verify the authenticity of emails sent from a specific domain.
Learn more about DMARC and DKIM and how you can set it up here.
How do you create an RSS feed for a Vimeo channel?
If you want to create an RSS feed for a Vimeo channel, follow the steps on this help center page.
What do the fields in my Contacts Export represent?
The fields in a Contacts Export from rasa.io represent various information about the contacts and their interactions with newsletters. Here is the help center page breaking down each key column.
What is AI Knowledge Tiers?
AI Knowledge Tier Analytics is a feature that categorizes individuals into nine tiers (A through I) based on the depth of data gathered on each person. This tool provides insights into audience engagement levels, allowing users to prioritize engagement efforts based on the level of data available for each individual.
Read more here.
How do you embed your top articles page on your own website?
Use Cases & Users
Will this suit agency use case?
Yes! You can create multiple newsletters within one account and your total contacts across each newsletter will be rolled up and counted towards the limit in your tier.
You can seamlessly navigate between newsletters in the platform for easy manageability.
Do you have any case studies from businesses that use your tool?
Yes! Take a look at our case studies right here. Or, if you prefer to watch some testimonial videos, click here.
- SaaS: How AI-Powered Emails Provided a Big Boost in Traffic for this SaaS company
- Marketing Association: American Marketing Association Case Study: Marketers Using AI-Powered Newsletters
- Coaches: Amazing Analytics: Petra Coach, and the 10,000,000 People Promise
- Business Influencer: John Spence Case Study: Making Email News Awesomely Simple
What languages do you support?
Our AI engine is compatible with English, Spanish, French, German, and Portuguese.
Sources (RSS feeds, Twitter accounts, etc.) in languages other than those can be added to your rasa.io sources list, but our system might or might not be able to pull in new articles that those sources produce.
When an article is brought into our platform from a source in a language that is not listed above, the AI cannot always effectively assign topical tags to the articles, which may limit our capability to personalize the articles according to individual subscriber interests. This may cause many of your articles to render as “Inactive” in the Upcoming Articles page, (where you do have the option to toggle them back on). Our inability to properly tag this content will also impact your Topics analytics.
Do you have an affiliate or referral program?
Yes, our rasa.io Affiliate Program offers affiliates a 20% referral commission quarterly, with no payment responsibilities and flexible management options.
Learn more here!
Integrations
What platforms does rasa.io currently integrate with?
rasa.io currently integrations with:
- ActiveCampaign
- Deskera
- HubSpot
- iMIS
- Infusionsoft
- Klaviyo
- Magnet Mail
- Mailchimp
- Pabbly
- Pipedream
- Replug
- Salesflare
- Salesforce
- SendFox
- Shopify
- Stripe
- Switchy
- SyncSpider
- WordPress
- *Zapier
Read more about how our integrations work.
*The Zapier integration can be used to integrate platforms that do not have a direct integration with the rasa.io platform.
Can I import my subscribers from my current ESP without them having to reconfirm their subscription?
Yes, you can import contacts that have opted into your email list. You will confirm their consent when you import the list into the rasa.io dashboard.
Would I use this with or instead of Hubspot?
Hubspot and rasa.io are a marketing powerhouse when paired together. The sync can be one or two way, depending. on your preference.
Read this post, “How to leverage both HubSpot and rasa.io to build lasting relationships“
Would I use this with or instead of Salesforce?
Salesforce is a highly popular integration among rasa.io users. By integrating Salesforce with rasa.io, you can easily synchronize your Salesforce contacts to the dashboard. This 2-way synchronization runs daily, overnight.
How does this compare to Mailchimp?
In short; we are two very different tools. Mailchimp is great for sending automated emails, email sequences, and one-time email campaigns.
rasa.io sends a recurring email newsletter that is automatically filled with relevant content that is published by the sender’s predetermined sources. Each newsletter is custom curated for the individual.
Read this post, “How to leverage both Mailchimp and rasa.io to build lasting relationships“
Support info.
Email us at support@rasa.io with any questions.
To view our full help section and peruse through all topics and subtopics click here.
If you’re interested in setting up Integrations, we’ve got the support information all in one place.
Interested in what kind of Analytics we provide? No problem.
Read more about why we’re a great Content Curation tool.
Still have questions?
Instructional videos.
Still not totally sure how it works? Watch this video for a quick overview.
Watch this video for a further explanation on how we curate the content that goes out in your newsletters.
Dashboard walkthrough: Content
Dashboard walkthrough: Design
Dashboard walkthrough: Preview
Dashboard walkthrough: Contacts
Dashboard walkthrough: Schedule
Dashboard walkthrough: Widgets & Tools
Dashboard walkthrough: Analytics
Dashboard walkthrough: Settings
Testimonials from a few of our senders.
Marketing Agency
Financial Institution
Business Coaching Tools
Nonprofit Supporting Startups
ESPN Talk Radio Host
Using rasa.io in tandem with other ESPs.
7 AI Email Strategies Publishers Must Know
Email marketing has long been a cornerstone for businesses to connect with their audience, foster relationships, and drive conversions. However, the advent of artificial intelligence (AI) is...
How Videos in Email Newsletters Can Drive Engagement
Email marketing is one of many businesses' most cost-effective yet challenging strategies. While sending newsletters requires a minimal budget, crafting messages that drive clicks and engagement...
The Ultimate Publisher’s Guide to Email Marketing Through Newsletters
Publishers who fail to embrace newsletters as part of their marketing strategy are stuck in the past. Email newsletters are old-school, but they remain indispensable for engaging audiences, driving...
What Is Content Personalization?
I still cringe thinking about my early campaigns. I used to blast the same email to our entire subscriber list of 50,000 people, convinced everyone would be interested if our product were good...
How to Promote Your Email Newsletter on Your Higher Ed Website
Want to drive more email subscribers to your higher ed newsletter? As a key component of the marketing funnel, your website is a natural tool to help you do so. The best college websites and higher...
AMCs Case Study: How AI-Powered Newsletters Help AMCs Drive Association Growth
For many associations, reaching members with the right content while efficiently managing operations can be a difficult balance. Association Management Companies (AMCs) specialize in addressing...
Understanding Marketing Personalization: The Future is Here
Capturing customer attention and building lasting relationships is more challenging than ever. This is where personalized marketing, the new cornerstone of successful marketing strategies, comes in....
The Role of Email Newsletters in a Multichannel Strategy
Ba da ba ba ba... You're probably humming along already, aren't you? That's the marketing power of McDonald's iconic jingles. Remember when marketing was all about catchy jingles on the radio and...
rasa.io vs. Bulletin Media: A Head-to-Head Evaluation
Read more of our newsletter tool comparisons here. In today's ever-evolving digital landscape, email newsletters remain a powerful tool for fostering audience engagement and delivering valuable...
Using integrations with rasa.io.
If you’re interested in setting up Integrations, we’ve got the support information all in one place.
rasa.io currently integrations with:
- ActiveCampaign
- Deskera
- HubSpot
- iMIS
- Infusionsoft
- Klaviyo
- Magnet Mail
- Mailchimp
- Pabbly
- Pipedream
- Replug
- Salesflare
- Salesforce
- SendFox
- Shopify
- Stripe
- Switchy
- SyncSpider
- WordPress
- Zapier*
*The Zapier integration can be used to integrate platforms that do not have a direct integration with the rasa.io platform.
Some of our most popular blog posts.
How To Make Money From Your Email Newsletter
Each point of contact you make with your customers, whether it’s through email, social media, or text, should be thoughtful and intentional. At the end of the day, these are the areas where you...
We Asked The Question: When is The Best Time To Send A Newsletter?
Believe it or not, there’s a right time to send an email, especially when it’s an email newsletter. Unfortunately for busy marketers, a lot of factors go into creating a successful newsletter,...
The Best Email Newsletter Templates of 2024
Picture this: you’re an email marketer typing out a company-wide email about an upcoming milestone and you just can’t seem to press send on your final email newsletter design. You adjust the colors...
Say This, Not That: Is Email Etiquette Important in 2022?
Out with the old and in with the new, the way we communicate has changed dramatically over the years. The same email etiquette that may have worked 10 years ago might not work today. Your digital...
Get Serious About Growing Your Email List: Get More Newsletter Signups ASAP
How to Get More Newsletter Signups More is always better than less. More syrup on your pancakes, more avocado on your toast, more sunny days in summer – who doesn’t want more of a good thing? When...
3 Vital Steps to Becoming a High-Value Resource in Your Industry
As a savvy entrepreneur or small business owner, your success hinges on a stand-out brand, backed by the ability to deliver results. But in an increasingly crowded market, even thriving businesses...
The 4 Types of Email Newsletters and The Best One for Your Business
Knowing these proven approaches will help you create an email newsletter that gets conversions. It’s not an accident that so many successful companies have email newsletters. These handy little...
Notes from the pandemic: How to write powerful email that connects in trying times
Dan Oshinky’s instinct was to use humor to talk to his email audience about the novel coronavirus that was sickening thousands and starting to shut down U.S. sports leagues, businesses and schools...
How an Email Newsletter Can Recharge Your Marketing Agency’s Outreach
What do you do, exactly? If you own or work for a marketing agency, chances are you’ve had to field that question a handful of times. Most people get the basics of marketing work, but, when it comes...
Scared of writing sleazy marketing emails? Check out this advice from Joanna Wiebe
The first step to writing great emails? Stop being afraid of being the “sleazy email marketer,” Joanna Wiebe says. It isn’t helping. “The fear of being sleazy keeps so many marketers from doing...
32 of The Best Email Newsletter Software Tools You Should Know In 2024
Email newsletters remain a key part of an effective online marketing strategy in 2024. There are nearly 4 billion email users worldwide and that number continues to climb. Fortunately, there is a...
Content Curation: Everything You Need to Know to Curate the Right Way
Every strong content marketing strategy includes a plan for gathering and sharing curated content. How can your brand deliver quality content curation on a consistent basis? Let’s walk through the...
14 Content Curation Tools Every Marketer Should Know
Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and...
Is There a Promising Future for Email Newsletters?
Originally posted on Marketing AI Institute If you’re like most people, you probably subscribe to at least a few email newsletters each week. There are some email newsletters that you read on the...
Your Guide to Content Curation: The Dos and Don’ts of Curation
Content Curation: Everything You Need to Know to Curate the Right WayContent curation is a low-cost, efficient way to keep the conversation going with customers, but it’s easy to mess up. Keep these...
A quick guide to promotional email marketing for your business
Want to reach more people? Get familiar with these 3 types of marketing emails There are multiple approaches to writing a marketing email. One of the most recognizable strategies is the promotional...
Make Your Newsletter a Friend: Getting Past the Pitchware
Do you know what it’s like when you meet someone and after a while, you ask yourself when that person is going to stop talking about themselves on and on? We’ve probably all had that experience. How...