If you’ve ever put together an email newsletter, chances are you’ve struggled with the age-old question, “How long should an email newsletter be?”
Of course, the definitive answer is that an email newsletter should be as long as necessary, but the ideal length will vary depending on the content and the action you want your readers to take.
However, to ensure that your email newsletter content is engaging and actionable, most successful newsletters follow this basic three-part formula:
- Picture: A visually appealing image or graphic captures attention and sets the tone for your newsletter. It can also help break up text and make your newsletter more digestible.
- Paragraph: This section should contain the core message of your newsletter. Keep it concise yet informative. A well-written paragraph can deliver your message effectively without overwhelming your readers.
- Call to Action: Finally, include a clear and compelling call to action (CTA). Whether you want your readers to read a blog post, register for an event, or make a purchase, a strong CTA directs them toward the desired action.
Tailoring Your Email Newsletter Length to Desired Reader Actions
At rasa.io we’ve seen the world of newsletters evolve, both as readers and as a newsletter company. We’ve quickly learned that when it comes to length, the length of your email newsletter varies based on the action you want your readers to take.
For instance:
Keep it short and sweet.
If your goal is to provide a quick update or share a link to a blog post, a shorter newsletter with a catchy headline, a brief summary, and a prominent CTA works best.
“I’ve definitely gotten myself in the “Skim and Forget” Trap. I’ve noticed that when I receive long newsletters, I tend to skim them quickly and promise myself I’ll read them later – which, let’s face it, never happens. Short newsletters, on the other hand, I can digest on the spot. They’re like the fast food of content – quick, satisfying, and gone before you know it.This keeps your readers engaged without taking up too much of their time.” – Erica Salm Rench, Chief Operating Officer at rasa.io
Make it longer to provide detailed information.
There’s a dedicated audience out there who craves in-depth content. These readers appreciate the effort put into comprehensive newsletters and often become the most engaged and loyal subscribers. Especially, for content such as conferences or videos, a longer newsletter might be necessary. This allows you to provide all the details your readers need to demonstrate expertise.
For example, if you’re promoting a webinar, include information about the speakers, the topics covered, and how to register alongside your newsletter content. This ensures your readers have everything they need in one place, increasing the likelihood of engagement – plus added value from industry news and articles.
Newsletter Length: The Bottom Line
Ultimately, the length of a newsletter depends on its content and the desired outcome. By following the basic three-part formula outlined above and adjusting the length based on your specific goals, you can create newsletters that are both engaging and effective.
At rasa.io, we understand the importance of delivering the right content at the right length. Our AI-driven platform helps you create personalized newsletters that resonate with your audience, ensuring your messages are both impactful and concise.
Whether you need a quick update or a detailed event invitation, rasa.io provides the tools to make your email newsletters effective and engaging.
